Final answer:
A sales associate can help a customer find the right cell phone by asking about their needs, discussing features, and demonstrating how different models meet their preferences, focusing on messaging capabilities and reception power.
Step-by-step explanation:
A sales associate plays a crucial role in helping a customer find the perfect cell phone that fits their needs. To assist a customer effectively, the sales associate should start by asking open-ended questions to determine the customer's preferences and requirements for a cell phone. Examples of such questions include inquiring about the importance of features like battery life, camera quality, processing power, and storage space.
After understanding the customer's needs, the sales associate can highlight the advantages of different models, focusing on features that align with the customer's expressed preferences. If the customer is concerned about staying connected in a crowd, as indicated in Figure 9.1, the associate might emphasize the cell phone's capability to send and receive messages efficiently and its reception power. They could also discuss the cell's communication methods and encoding techniques used to prevent interference, ensuring clear signals.
Furthermore, if the customer is tech-savvy, providing information on the latest antennas used in various models might appeal to them, as suggested in the take-home experiment section. Knowing about such technical specifications can inform the customer's decision, particularly if they are interested in the differences in reception power and other innovative features. Lastly, the sales associate can offer to explore options together, aligning with Step 3's approach to clear communication and expressing a willingness to assist the customer throughout the buying process.
It's also important to acknowledge the shift in people's dependence on smartphones over the years and how the relationship with their phones has evolved. As people now rely more on smartphones compared to a year or five years ago, features such as reliability, battery life, and connectivity have become even more crucial. Addressing such changes and offering solutions that meet the current day-to-day demands can help in making the sale.