Final answer:
Customers enhance their own service satisfaction by actively participating in the service process, offering clear feedback, and maintaining realistic expectations based on available information.
Step-by-step explanation:
Customers can contribute to their own satisfaction with the service by engaging in a proactive and constructive manner. This includes providing clear feedback on their experiences and needs, using services efficiently, and having realistic expectations about what can be provided based on the information available. When customers view the service providers as partners in achieving a satisfactory outcome, they can often help shape the service to better meet their own needs, like in the case of the lunch-hour manager who reorganized the queue system based on customer feedback to provide fair, fast, and friendly service.
Moreover, customers who research products and read online reviews tend to have a more informed perspective on what they can expect, thus leading to better satisfaction with purchases. It's also important for customers to understand that satisfaction can vary depending on life changes, such as a new family structure or changes in economic factors like gas prices, which could affect the suitability of products like automobiles.
Lastly, one's contribution to a job, like thinking of a manager as an important internal customer and providing exceptional service, can significantly improve job satisfaction and open up career opportunities.