Final answer:
When a store lacks the product a customer needs, the first step is to check its availability at other stores. If unavailable, suggesting an alternate product or offering a discount on a similar product are the next steps. The final option, if others fail, is recommending other stores, but throughout the process, reassuring the customer by providing clear information and alternatives is crucial. Option 1 is correct answer.
Step-by-step explanation:
If a customer is looking for a product for an upcoming party and the store does not have it in stock, the first option should be to check if the product is available at another store. This provides immediate resolution and maintains customer loyalty. If that is not successful, suggesting a substitute availability would be the next best step to accommodate the customer's needs.
Offering an alternative enables the customer to still fulfill their need without delaying their plans. In the case where substitutes are readily available, the demand for the original product becomes more elastic as customers won't be as affected by the absence of the original item and can easily switch to the alternate product.
If the alternative product is not satisfactory, the third option would be to offer a discount on a similar product. This can serve as an incentive for the customer to make a purchase despite the initial product not being available. Lastly, if none of these options are feasible, apologizing and recommending other stores would be the last resort, as it ultimately directs the customer away from your business.
Throughout the process, sellers should reassure the customer by providing clear and honest communication, demonstrating empathy, and being proactive in finding solutions to their problems. If the information about product availability is imperfect, sellers can provide as much information as possible, including estimated restock dates, or offer to contact the customer when the product becomes available.