Final answer:
Randi, a real estate licensee updating her advertising, must include her name, brokerage firm name, and adhere to state advertising standards to ensure advertisements are truthful and clear. She must comply with state laws and possibly brokerage-specific guidelines regarding logos and wording in her marketing materials.
Step-by-step explanation:
When Randi, a licensee, is looking to update her advertising, she must include certain mandatory information on any advertising made in connection with her services or in association with any brokerage firm. This will usually involve the inclusion of her name, the brokerage firm name, and possibly her license status if mandated by state regulations. The Advertising Standards for real estate professionals can vary by state but typically they are designed to ensure that advertisements are not misleading and provide clear identification of the advertiser.
It is also essential for Randi to ensure that the advertising complies with the laws of the state in which she is licensed. This usually means that all marketing materials must clearly disclose her professional status as a licensee and include the brokerage firm name. In some cases, specific disclosures regarding the nature of the services provided or the status of the properties listed may be required.
Moreover, if there are additional requirements set by the particular brokerage that Randi is associated with, those would need to be followed as well. For example, some brokerages might require a certain logo or standard wording that aligns with their brand identity. Ensuring compliance with these rules helps maintain the integrity and trustworthiness of the real estate profession.