Final answer:
In marketing, continuous customer involvement is important in shaping brand conversations, experiences, and community.
Step-by-step explanation:
In marketing, the goal is to make the brand a meaningful part of consumer conversations and lives. This is achieved by fostering direct and continuous customer involvement in shaping brand conversations, experiences, and community. By engaging the community and encouraging their active participation, companies can create a strong connection between the brand and the consumers, leading to increased brand loyalty and advocacy.