Final answer:
Jack in the Box will likely collect both qualitative and quantitative data from focus groups to gain comprehensive market insights.
Step-by-step explanation:
Jack in the Box is likely to gather both qualitative and quantitative data from its focus groups. Qualitative data could include detailed feedback about customer's perceptions, preferences, and ideas for new products or changes to existing products. This type of information is subjective, offering rich insights into customer attitudes and behaviors. Quantitative data, on the other hand, might involve numerical information such as ratings of satisfaction or frequency of visits to the restaurant. By combining both forms of data, Jack in the Box can gain a comprehensive understanding of their market position and areas for improvement or innovation.