Question

Marketing is a limited activity, performed when a business is first established and when it introduces a new product to the market. Once a firm has fine-tuned its marketing activities, it can turn its attention elsewhere. Group starts?

1) True
2) False

Answer 1

Marketing is not a limited activity and businesses engage in ongoing marketing efforts.

Step-by-step explanation:

The statement that marketing is a limited activity, performed only when a business is first established or when it introduces a new product to the market, is False.

Marketing is an ongoing process that involves various activities to promote and sell products or services. It is not limited to the initial stages of a business or the introduction of new products. Successful businesses continuously engage in marketing to attract and retain customers, build brand awareness, and drive sales.

For example, well-established companies like Coca-Cola and Pepsi continue to invest heavily in marketing campaigns to maintain their market position and stay competitive. They use various marketing strategies such as advertising, promotions, public relations, and digital marketing across different channels to reach their target audience and grow their business.

In conclusion, marketing is not a limited activity, and businesses need to prioritize ongoing marketing efforts to succeed in today's competitive marketplace.