Final answer:
To identify which specific audience a product targets and the strongest appeal—pathos, ethos, or logos—consider the product's promotional strategies. Emotional appeals (pathos) evoke feelings, ethical appeals (ethos) establish credibility, and logical appeals (logos) use factual arguments.
Step-by-step explanation:
To determine which specific audience a product targets and whether the product appeals most strongly to pathos, ethos, or logos, we need to consider the nature of the product and the strategy it employs. Identifying the audience—whether it's a broad audience or a niche audience—is critical, as the approach to persuasion will differ based on who they are. If a product appeals to pathos, it targets emotions by using dramatic language or anecdotes that evoke feelings such as joy, fear, or sympathy. When a product appeals to ethos, it builds trust and credibility, often by demonstrating expertise or by using endorsements from respected sources. Lastly, a logos appeal is present when the product's arguments are grounded in logic and reason, using facts, statistics, and rational arguments to persuade.
For example, an advertisement for a children's toy that showcases kids laughing and having a great time would employ pathos to evoke an emotional response from parents who want to see their children happy. An ad for a pharmaceutical product that includes doctor testimonials would leverage ethos to build credibility in the product's safety and efficacy. On the other hand, a technical gadget advertisement focusing on product specifications and performance comparisons would use a logos appeal to reach consumers who value detailed, factual information.