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Discuss how Amazon's respective business model has either helped or hurt the brand. What are the positive things that have come from Amazon leadership taking over? What are the negative? What is the brand doing to stay competitive in its respective market? Where do you see this brand in the new 5 years?

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Final answer:

Amazon's innovative business model has driven down costs and provided convenience, transforming the book industry.

Step-by-step explanation:

Amazon has revolutionized the book selling industry by introducing an efficient production model and cost structure, allowing them to offer books at lower prices compared to traditional brick-and-mortar stores. In addition to aggressive pricing, their online platform provided a vast selection and convenient home delivery, which attracted a broad customer base. The technology-driven approach also opened up new possibilities for how people read, with the introduction of e-books and the Kindle reader.

Positive outcomes from Amazon's leadership include a more consumer-centric shopping experience, an increase in accessibility of books, and the convenience of home delivery. On the flip side, this aggressive growth has led to the detriment of many independent bookstores and challenges for large chains like Borders, which eventually went out of business, and Barnes & Noble, which is struggling to adapt.

To stay competitive, Amazon continues to invest in technology, expand its product range beyond books, and streamline its logistics and distribution systems. Looking ahead five years, Amazon's push towards innovation and diversification may lead to further changes in retail habits and possibly dominance in new market sectors.

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