Question

A television commercial for a new car features a famous football player surrounded by beautiful women. this commercial uses ________ conditioning techniques, following an approach to advertising that was pioneered by ___________.

Answer 1

The television commercial for a new car featuring a football player uses associative learning techniques to link the product with positive imagery, a method developed in early television and print advertising.

Step-by-step explanation:

The television commercial for a new car featuring a famous football player and surrounded by beautiful women utilizes associative learning or conditioning techniques. This advertising approach, often tapping into celebrity endorsement and aspirational themes, was pioneered by early television and print advertising strategies in the mid-20th century. The objective is to create a positive association between the desirable imagery (such as the football player and models) and the new car being advertised, which can influence consumers' perception and increase the desirability of the product.