Final answer:
The more utility you receive from a unit of a good, the higher the price you are willing to pay for it.
Step-by-step explanation:
The more utility you receive from a unit of a good, the higher the price you are willing to pay for it. This is because utility is a measure of satisfaction or usefulness that a person derives from consuming a good.
When a person gains more utility from a good, they are willing to pay a higher price for it because they value it more.
For example, if someone gains a lot of utility from a luxury car, they may be willing to pay a higher price for it compared to a person who gains less utility from it.