Final answer:
Companies use news releases sent to newspapers and TV stations to increase their visibility and promote the public good. Despite shifts in the media landscape and the growth of social media, traditional newspapers remain an important avenue for reaching the public.
Step-by-step explanation:
Companies often write news releases and send them to local newspapers and TV stations in hopes that they will carry the story. This effort is primarily directed toward enhancing visibility and the public good by raising awareness about the company's initiatives or products. As newspapers and other news media adapt to a changing landscape by becoming more online-oriented and competing with social media platforms, they continue to be a significant channel for companies to reach the public and maintain relevance. The shift in media has led to a more fractured news environment where visibility through various channels, including traditional newspapers and online platforms, is crucial.