A landlord would prefer offering leasing incentives and a higher base rent rather than offering no incentives and a lower base rent, assuming the effective rent for both options is the same, because it allows the landlord to maximize their profits and attract higher-quality tenants.
A landlord would prefer offering leasing incentives and a higher base rent rather than offering no incentives and a lower base rent, assuming the effective rent for both options is the same because it allows the landlord to maximize their profits and attract higher-quality tenants. By offering leasing incentives such as discounted rent for the first month or waiving application fees, the landlord can create a perceived value for the tenant while still charging a higher base rent. This strategy can help the landlord cover the costs of the incentives and potentially increase their overall revenue.