Final answer:
The objectives of the study of sales promotion are to increase sales, build brand awareness, and create customer loyalty.
Step-by-step explanation:
The objectives of the study of sales promotion are to increase sales, build brand awareness, and create customer loyalty. Sales promotion strategies such as discounts, coupons, contests, and free samples are used to incentivize customers to make a purchase.
For example, a company may offer a limited-time discount to encourage customers to buy their product. This can help increase sales and attract new customers. Sales promotion also aims to build brand awareness by creating a memorable campaign or event that grabs the attention of potential customers.
Furthermore, sales promotion can help create customer loyalty by offering rewards or incentives for repeat purchases. This can help retain customers and encourage them to continue buying from the company.