Final answer:
A business case is a presentation to management that establishes a problem and proposes a solution using a structured approach.
Step-by-step explanation:
A business case is a presentation to management that demonstrates the existence of a specific problem and advocates for a proposed solution.
The presentation typically follows a recognizable structure, beginning with an introduction that outlines the problem and transitions to the solution. It includes discussions of the problem, potential solutions, objections to the solutions, and concludes with a recommendation.
By analyzing the problem, providing factual evidence, and presenting viable solutions, the proposal writer aims to persuade the audience that action is needed.