Final answer:
The Quick Pulse survey aims to collect quick and valuable feedback on specific topics from a targeted group, ensuring efficient data collection and high-quality responses.
Step-by-step explanation:
The primary goal of the Quick Pulse survey is to efficiently gather valuable insights and feedback on specific topics, such as news consumption habits, from a targeted population. By designing a survey that is concise and quick to complete — typically around 10-15 minutes — respondents are more likely to participate and provide useful data. This method aligns with the KISS principle in survey design, which suggests that shorter surveys may lead to higher data quality. Furthermore, by conducting the survey in a high traffic area like the Student Center and offering incentives such as healthy snacks, response rates can be increased. The construction of the survey, including the wording and sequencing of questions, is crucial to avoid leading the respondent toward a particular answer, aiming to capture an authentic representation of public opinion and attitudes.