Question

Which of the following explains why Coke did NO market testing or advertising for New Coke?

It wanted to surprise the customers
It did not want its competitor Pepsi to find out
It sought to avoid the cost
It did not care about product test methods

Answer 1

Coca-Cola may have chosen not to market test or advertise New Coke to prevent alerting Pepsi of their new strategy and to rely on the strength of their established brand. However, this resulted in negative public reception.

Step-by-step explanation:

The question refers to the decision by Coca-Cola not to conduct market testing or advertising for New Coke. While the detailed motivations for this decision are not officially documented, one can speculate based on the competitive dynamics of the soft drink market. One reason might be that Coca-Cola did not want to alert its competitor, Pepsi, to its strategic move, potentially giving Pepsi time to counteract with marketing strategies of its own. Additionally, Coke may have relied on the strength of its brand and sought to capitalize on the surprise factor.

Another factor could be that an established brand like Coca-Cola might have believed it knows its consumer base well enough to predict their preferences without the need for extensive product testing. However, this decision ultimately proved to be a misstep, as public reaction was negative.