Final answer:
The statement about a 'Makewell' is false. The correct term is 'makegood,' which means a rerun of an ad provided by an advertising medium to compensate for an error without additional charge.
Step-by-step explanation:
The term Makewell does not refer to a rerun credit given to an advertiser by an advertising medium to compensate for an error in an ad. Instead, the concept you might be looking for is called a 'makegood', which is indeed a rerun of an advertisement at no charge to the advertiser to compensate for a mistake made by the advertising medium in the original advertisement. The Federal Trade Commission (FTC) enforces rules on advertising, wherein advertisements can contain a level of exaggeration or ambiguity, but factual claims must be accurate. The principle of Caveat emptor, meaning 'let the buyer beware,' is a reminder for consumers to be vigilant when it comes to advertising claims.