Question

For this assignment, you will create four separate advertisements about the same subject or item, each time changing it to fit one of the following rhetorical techniques:

a. Association
b. Band Wagon
c. Universal Appeal
d. Flattery

First, think about a subject or item you'd like to create an advertisement for (e.g., shoes, wearing a mask, clothes, vaccines, etc.). Then, create four separate advertisements where you change it to fit the four different types of rhetorical techniques. Explain your advertisements as well as how they follow and fit each technique.

Answer 1

To create four different advertisements for reusable water bottles, utilize rhetorical strategies of association, bandwagon, universal appeal, and flattery, each designed to appeal to different aspects of consumer behavior and motivation.

Step-by-step explanation:

To create an advertising campaign utilizing different rhetorical techniques, let's choose reusable water bottles as our subject. We aim to persuade consumers to purchase these eco-friendly products using four separate methods: association, bandwagon, universal appeal, and flattery.

Association

An ad showing a popular celebrity drinking from a reusable water bottle while engaging in an activity that promotes wellness and environmental responsibility. This leverages the societal stature of the celebrity to create a positive association with the product.

Bandwagon

An ad depicting a large group of people from various backgrounds, all using reusable water bottles at a community event. This creates a sense of communal action, suggesting that this is a widespread and popular choice.

Universal Appeal

An ad that showcases the reusable water bottle in various settings, suggesting its versatility and importance in everyone's daily life, from office workers to athletes. This strategy presents the product as a necessity for all consumers.

Flattery

An ad that compliments the consumer for being smart and discerning, suggesting that choosing a reusable water bottle is a choice only the most intelligent and ethical consumers would make.

By employing these techniques, each ad taps into different psychological motivations and societal behaviors, effectively targeting a broad audience while encouraging the purchase of reusable water bottles.