Final answer:
Select build awareness for your Display campaign when you aim to inform a broad audience about a product or cause early in the marketing funnel, and after analyzing existing efforts by others in the field.
Step-by-step explanation:
We recommend selecting build awareness as your Display campaign marketing objective when your primary goal is to inform and educate your target audience about a product, service, or cause early in the marketing funnel. If you are looking to engage a broad audience to create initial interest or recognition, this strategy is particularly useful. It is vital to first determine the actions that other groups or campaigns have taken to address the same need. After evaluating those efforts, you might decide to build on existing work or take a different route. Whichever path you take, it is essential to identify the most effective means of communicating your vision to your audience, which may differ from the audience other advocacy groups are targeting.