Final answer:
Brand loyalty is established by maintaining a good reputation, creating incentives for brand evangelists, hiring brand ambassadors, and providing consistent, reliable products that meet customers' needs.
Step-by-step explanation:
Building brand loyalty is crucial for firms to ensure repeat business and garner recommendations, which can drive a business's success. Customers are more inclined to trust companies that maintain a good reputation, and are in turn more likely to become loyal patrons. A prime example is a grocery store with an established reputation that can command higher prices than a lesser-known farmer's market stand, as customers are more confident in their purchase from a reputed seller.
To further build brand loyalty, firms can utilize strategies like creating incentives for brand evangelists, hiring brand ambassadors, and engaging with high-profile activities to leverage word-of-mouth marketing. These tactics help to reinforce brand loyalty by connecting through trusted sources like peers or personalities that consumers admire. Furthermore, companies need to consider the lifecycle of their products; frequently changing products forces customers back to the market, but a reliable, consistent product can foster brand insistence. Lastly, tapping into expressive values like solidarity and loyalty can also augment followership and commitment to the brand.