Final answer:
To persuade a client to join CIBC, compare its service quality, fee structure, convenience, and reputation against local banks, using a chart to highlight CIBC's strengths such as superior customer service, competitive fees, and better accessibility.
Step-by-step explanation:
Persuading a Potential Client to Join CIBC :
To persuade a potential client to join CIBC, one would need to effectively compare it to other banks in the area, highlighting its unique services, fee structure, convenience, and reputation. Let's consider three hypothetical banks: CIBC, Bank A, and Bank B. Creating a chart that lists criteria such as service quality, fee structure, convenience in terms of branch and ATM locations, and overall reputation, can help illustrate the advantages of CIBC over its competitors.
- Service Quality: CIBC may offer a more personalized banking experience with a dedicated account manager and a robust online platform for managing accounts.
- Fee Structure: While all banks may have similar fees for basic checking accounts, perhaps CIBC offers a rewards program or lower fees for students and seniors, or a premium checking account with additional benefits.
- Convenience: CIBC might have more branches and ATMs in convenient locations, along with better online banking services, making it easier for customers to manage their money.
- Reputation: Research and customer testimonials might reveal that CIBC has a stronger reputation for customer service and community involvement, which can be a deciding factor for many clients.
After comparing these factors, it would become evident that for a client valuing a comprehensive and customer-focused banking experience, CIBC stands out as the superior choice.