Final answer:
PESTLE factors include Political, Economic, Social, Technological, Legal, and Environmental influences that affect an organization's marketing objectives. These range from governmental policies to economic conditions, societal trends, technological advancements, legal regulations, and environmental concerns.
Step-by-step explanation:
The PESTLE factors stand for Political, Economic, Social, Technological, Legal, and Environmental factors. Each plays a significant role in shaping an organization's marketing objectives. For example, political factors might include governmental policies and regulations that can either support or restrict marketing efforts, such as taxation policies and trade restrictions.
Economic factors are key drivers of marketing strategy, influencing consumer purchasing power and market demand. They include economic growth, inflation, and exchange rates. Social factors involve societal trends and cultural norms that affect consumer behavior and attitudes, while technological factors describe the level of technological advancement and innovation which can lead to new ways of marketing and product development.