Final answer:
Smart Serve certification is aimed at promoting responsible alcohol service by educating individuals in the hospitality industry about legal obligations, how to prevent over-service, check IDs, and refuse service when needed.
Step-by-step explanation:
The purpose behind the Smart Serve certification is to ensure that individuals who serve alcohol do so responsibly and are aware of their legal obligations. The Smart Serve training program provides the necessary skills to effectively handle situations that can occur while serving alcohol, such as how to prevent over-service, how to check identification, and how to refuse service when necessary. By completing the Smart Serve program, participants show their commitment to responsible alcohol service and their understanding of the laws and regulations that relate to alcohol consumption in their jurisdiction. This training is often a legal requirement for those employed in the hospitality industry where alcohol is served.