Question

Which of the following is true of private-label brands?

1) Products developed and marketed by a retailer and available with other retailers
2) Products developed by a retailer but marketed and available with a third party
3) Products developed and available with a retailer but marketed by a third party
4) Products developed by a third party but marketed and available with a retailer
5) Products developed and marketed by a retailer and available only from that retailer

Answer 1

Private-label brands are products developed and marketed by a retailer and available with other retailers. Retailers create their own brands to differentiate themselves and attract customers.

Step-by-step explanation:

Private-label brands are products developed and marketed by a retailer and available with other retailers. This means that a retailer creates its own brand and sells it alongside other brands in various stores. Private-label brands are often used as a strategy by retailers to differentiate themselves from competitors and attract customers.