Final answer:
A SWOT analysis is a strategic planning technique used in business to identify the strengths, weaknesses, opportunities, and threats of a company.
Step-by-step explanation:
A SWOT analysis is a strategic planning technique used in business to identify the strengths, weaknesses, opportunities, and threats of a company. In this case, the SWOT analysis is being used to identify the needs, wants, and shopping habits of potential customers (learners, teachers, and parents) as well as the availability of goods that can be sold.
Strengths refer to the internal factors that give the company an advantage, such as a strong reputation or unique resources. Weaknesses are internal factors that may put the company at a disadvantage, such as poor customer service or outdated technology. Opportunities are external factors that the company can take advantage of, such as new market trends or changes in regulations. Finally, threats are external factors that may harm the company, such as increasing competition or economic downturns.