Question

Charlene is creating a program with OT, PT, and SLP services with a local outpatient clinic. She is planning to do a Sensory Integration and ADL skill group program for children with Autism. Which of the following would NOT be an important target market?

1) Children with Autism and their families
2) Private insurance payers
3) General physician
4) All of these options are important target markets

Answer 1

Charlene's program would NOT consider the general physician as an important target market, as they are not the primary users of the program.

Step-by-step explanation:

The target market refers to the specific group of customers or clients that a business aims to reach and serve. In this case, Charlene is creating a program with OT, PT, and SLP services for a local outpatient clinic, specifically targeting children with Autism for a Sensory Integration and ADL skill group program. The important target markets for Charlene's program would include:

1. Children with Autism and their families: This is the primary target market as the program is specifically designed for them.
2. Private insurance payers: Private insurance payers are an important target market as they are the potential source of financial support for the program through insurance coverage.

However, the general physician would not be considered an important target market for Charlene's program as they are not the primary users of the program.