Final answer:
Secondary research questions about the impact of COVID-19 on McDonald's revenue can focus on comparing revenue drops during the pandemic, assessing the impact of lockdown measures on customer visits, and investigating the strategies McDonald's used to mitigate revenue loss.
Step-by-step explanation:
To create secondary research questions about the impact of COVID-19 on McDonald's restaurant revenue, one needs to investigate how the pandemic has affected the business operations and financial performance of the fast-food industry, especially McDonald's. Here are examples of focused questions that could guide your research:
- What percentage drop in revenue did McDonald's experience during the peak months of the COVID-19 pandemic compared to the previous year?
- How did lockdowns and social distancing measures impact customer footfall in McDonald's restaurants?
- What strategies did McDonald's implement to mitigate the loss of revenue during the pandemic?
- In what ways did the shift to drive-thru and delivery services affect McDonald's overall sales?
Each of these questions requires a look at financial reports, customer behavior studies, and business strategy adjustments that were made in response to the pandemic.