Question

Which of the following are true about All Contacts in Contact Builder?

1) All Contacts contains All Subscribers plus anything marked as a Population
2) All Contacts are Subscribers
3) All Contacts functions across all Channels in Marketing Cloud
4) All Contacts functions at the Enterprise/Parent Level
5) All Contacts automatically links records across Studios/Channels

Answer 1

All Contacts in Contact Builder is a feature in Marketing Cloud that includes all Subscribers and any data marked as a Population. It functions across all Channels and at the Business Unit level, but does not automatically link records across Studios/Channels.

Step-by-step explanation:

All Contacts in Contact Builder is a feature in Marketing Cloud that allows users to manage and segment their contact data.

1) True. All Contacts includes all Subscribers in a Marketing Cloud account and any data marked as a Population, which can be used for segmentation and personalization purposes.

2) True. All Contacts are indeed Subscribers; they refer to the individuals or entities that have provided their contact information and have opted in to receive communications from the organization.

3) True. All Contacts functions across all Channels in Marketing Cloud, including email, SMS, push notifications, and more.

4) False. All Contacts functions at the Business Unit level, which is a lower level in the Marketing Cloud account hierarchy.

5) False. All Contacts does not automatically link records across Studios/Channels; this needs to be explicitly defined through data relationships within Contact Builder.