Final answer:
Poorly worded or poorly ordered questions can lead to measurement error and response bias, compromising the validity of research results.
Step-by-step explanation:
Poorly worded or poorly ordered questions can lead to measurement error and response bias, which impact the validity of the results obtained in research. It is crucial for research questions to be clear, unbiased, and straightforward to ensure the collection of truthful and accurate data. A question that suggests a right or wrong answer, or is easy to answer without much thought, can reveal the researcher's biases rather than elicit genuine responses from subjects.
An example of how question wording affects responses can be observed in studies on public opinion regarding 'global warming' versus 'climate change'. The terms evoke different connotations and therefore can lead to varied answers based on the phrasing used. Additionally, the identity of the individual conducting the interview (interviewer bias) can significantly alter responses.