Final answer:
The primary step in crafting an international advertisement campaign is to conduct marketing research to gather and analyze data on the target audience. This information forms the foundation of the campaign's strategy, shaping its goals, messaging, and selection of appropriate modes and media.
Step-by-step explanation:
When developing an international advertisement campaign, the first step is to perform marketing research. This process involves collecting and analyzing data to understand your target audience, including social, cultural, or linguistic factors that may influence the effectiveness of your communication. The information gathered from the research can then help you define your goals, your audience, and the message of your campaign. You would need to gather information about the issue at hand, your audience's perspective, and what modes and media would best convey your message to them. Understanding what your audience knows and deems important is crucial for shaping your narrative and ensuring that your campaign resonates with them. Once you have a strong grasp of all these variables, you can progress to defining your advertising goals, composing a budget, selecting effective media, and ultimately executing the campaign.
An important aspect of the research phase is identifying goals and objectives for the campaign, as well as precisely defining the target audience. It's essential to determine the salient issues for potential supporters and constructing a simple yet effective campaign message. By doing thorough research, you'll be able to create message targeting strategies using tools like polls and focus groups, which later translate into impactful advertising content like posters, commercials, and more.