Final answer:
Experiencers within the VALS consumer segments typically allocate more of their budget to activities and goods such as fashion, entertainment, and socializing, favoring current trends and connections over long-term investments in durable goods.
Step-by-step explanation:
Based on the VALS™ consumer segments, experiencers are known for spending a comparatively high proportion of their income on fashion, entertainment, and socializing. Experiencers value new and exciting experiences and tend to prioritize these aspects over more utilitarian or practical purchases. Essentially, consumption expenditure by experiencers is geared towards activities and items that allow them to feel connected, vibrant, and up-to-date with current trends. This includes spending on non-durable goods like trendy clothing or dining out, as well as on services such as concerts and other social events, rather than on durable goods that offer long-term utility or serve as symbols of material wealth.