Question

According to the VALS ™ segment, a characteristic of innovators is that their purchases reflect

-their emulation of the purchases of people with greater material wealth.
-their familiarity with products and established brands.
-cultivated tastes for niche, upscale products and services.
-the need for durability, value, and functionality in products.

Answer 1

According to the VALS segment, a characteristic of innovators is that their purchases reflect their cultivation of tastes for niche, upscale products and services.

Step-by-step explanation:

According to the VALS ™ segment, a characteristic of innovators is that their purchases reflect

1. their cultivation of tastes for niche, upscale products and services
2. their familiarity with products and established brands
3. their need for durability, value, and functionality in products
4. their emulation of the purchases of people with greater material wealth

Innovators are considered to be the first to adopt new products and ideas, often seeking out unique and upscale options. Their purchases are driven by their desire for innovation and a preference for high-quality and functional products. They may not necessarily emulate the purchases of those with greater material wealth, but instead focus on finding products that align with their own cultivated tastes.