Final answer:
To measure the success of an influencer program, it is important to measure both quantitative and qualitative results.
Step-by-step explanation:
When measuring the success of an influencer program, it's important to measure both quantitative and qualitative results. Quantitative results are measurable and can be expressed numerically, such as the number of followers gained, engagement rate, or sales generated. Qualitative results, on the other hand, provide more subjective insights and can include in-depth interviews, focus groups, and analysis of content sources. These methods help gather information about the perception, brand image, and overall impact of the influencer program.