Final answer:
Emerging new trends or changes in consumer tastes can fragment business markets, opening up new opportunities for companies to target specific consumer segments and cater to their changing tastes.
Step-by-step explanation:
Emerging new trends or changes in consumer tastes can fragment business markets, which would open new market opportunities. In recent decades, there have been two important shifts affecting how we define markets - one centering on technology and the other on globalization. Technology has improved communications and made it possible for consumers to order products from anywhere in the world, increasing competition for local businesses. This fragmentation of markets offers new opportunities for businesses to target specific consumer segments and cater to their changing tastes.