Final answer:
Social listening tools like SocialMention and Trackur provide insights into online brand mentions, public sentiment, trends, and consumer behavior, as well as help businesses, job seekers, and consumers navigate the intricate social media landscape.
Step-by-step explanation:
You can view a range of information using social listening tools such as SocialMention and Trackur. These tools allow you to track and analyze online conversations across various social media platforms. Specifically, you can monitor mentions of brands, products, or topics, gauge public sentiment, identify trends, and get insights into consumer behavior.
Additionally, these tools can help locate influencers, track competitors, and respond to customer feedback in a timely manner. With the changing nature of social media influencing decisions like product purchases and university selections, aligning your social media strategy with consumer or public interests is crucial for modern businesses and organizations.
In the context of job searching, one can use social media to follow recruiters, organizations, and employees to get the latest updates on job openings. Businesses can also use these tools to monitor their online brand presence, manage reputational risks, and capitalize on marketing opportunities. For consumers, such tools offer a way to sift through the noise to find authentic reviews and feedback amidst the prevalence of covert advertising on platforms like Yelp.