Final answer:
Edelman's report highlights that people seek meaningful relationships with brands, a finding aligned with the trends of synergistic advertising and the social impact-conscious consumer base.
Step-by-step explanation:
Edelman's 2014 Brandshare report states that 87 percent of people want meaningful relationships with brands. In a landscape where advertising practices are increasingly becoming synergistic, companies strive to deliver a consistent message across different mediums. Naomi Klein's book, No Logo, discusses the power of corporate branding and its impacts, shaping consumer expectations for brands to not only provide products but also engage in social and ethical practices that resonate with their personal values. In the mentioned scenario, Miller beer utilizes such practices by ensuring visibility and reinforcing its brand at various touchpoints, from billboards to the beer sold at a stadium concession stand.