Final answer:
A social media manager must understand mobile usage patterns, tailor content for mobile consumption, and recognize the impact of smartphones on social change. They should also be familiar with platform-specific posting formats and conventions, and manage the potential stress from constant connectivity.
Step-by-step explanation:
One of the 5 things a social media manager needs to know when it comes to mobile is the importance of understanding the mobile usage patterns and preferences of their audience. Since the smartphone is now a common tool for accessing social media, managers need to tailor their content for on-the-go consumption, which includes being succinct, using visually appealing formats, and ensuring that content is easily shareable. Additionally, recognizing the role of mobile phones in facilitating social change and movement activities is crucial, as mobile devices can help spread awareness quickly and mobilize individuals at an unprecedented scale.
Furthermore, a social media manager needs to be aware of the basic formats for social media posts and conventions, which may vary depending on the platform. This could mean crafting posts that align with the specific formats and best practices for platforms, as these are fundamental for maximizing engagement and reach.
Another key aspect to consider is the potential for increased stress and the need for maintaining a work-life balance, as mobile phones can make it harder to disconnect from work and social media. This highlights the need for social media managers to implement strategies that address the well-being of themselves and their teams while managing an always-connected world.