Final answer:
The MIS metric that measures the impact on business processes and activities such as customer satisfaction and customer conversion rates is Effectiveness. It assesses the success of MIS in achieving strategic goals by focusing on the quality of outcomes and the satisfaction of customers.
Step-by-step explanation:
The MIS metric that measures the impact MIS has on business processes and activities, including customer satisfaction and customer conversion rates, is Effectiveness.
Effectiveness metrics are used to determine the success of MIS in meeting the strategic goals of an organization. These metrics are crucial for understanding how well the MIS is helping the organization to achieve its objectives by focusing on outcomes such as the quality of the work performed, the satisfaction of customers, and the rate at which potential customers become actual customers. They help in assessing whether the systems in place are providing the desired results, helping in decision-making, and improving overall performance.
For example, in the context of customer interactions, an effectiveness metric might look at how MIS tools contribute to improving customer service response times or the number of sales closed because of better customer data management. This contrasts with efficiency metrics, which focus on the performance of the MIS itself, like system uptime or average response time, and benchmarks, which compare the organization's performance against industry standards or competitors.