Final answer:
The VALS™ consumer segment that often feels powerless because it has the fewest resources is the Strugglers segment. These individuals face financial hardships and have limited access to resources.
Step-by-step explanation:
The VALS™ consumer segment that often feels powerless because it has the fewest resources is the Strugglers segment. These are individuals who face financial hardships and have limited access to resources. They may feel powerless due to their low levels of efficacy and may be underrepresented in the political arena.
An example of the Strugglers segment is a low-income family that struggles to make ends meet and lacks access to basic necessities and opportunities. They may feel helpless in improving their circumstances.
The Strugglers segment is an important consumer group to consider for businesses as they have specific needs and challenges that can be addressed through targeted marketing strategies.