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Which PRIZM segment focuses on the lifestyle of the wealthy suburban family with expensive homes and high-end cars?

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Final answer:

The PRIZM segment for wealthy suburban families features areas with luxury assets and lifestyles. It includes the wealthy occupying exclusive neighborhoods, often seeking the comfort, safety, and status that come with grand residences and vehicles.

Step-by-step explanation:

The PRIZM segment that focuses on the lifestyle of the wealthy suburban family with expensive homes and high-end cars is likely one that categorizes communities based on sociodemographic and behavioral factors. These segments often identify areas and households that flaunt their wealth through tangible assets such as sports cars and mansions. Communities where members of the upper class live encompass exclusive, luxury developments such as country clubs and gated communities, often featured in high-end advertising to evoke desires for wealth and comfort.

Historically, suburbia and the rise of the automobile have led to a spatial separation based on social class, with the upper class occupying exclusive neighborhoods, often signified by proximity to grand boulevards or waterfronts. Branding strategies like Abercrombie & Fitch's "casual luxury" also leverage the aspirational imagery associated with affluent suburban lifestyles.

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