Final answer:
Claims made by POM Wonderful can be considered express warranties if they are affirmations of fact or promises that form a basis of the bargain with consumers. A court would determine if the advertised health benefits legally constitute express warranties. Endorsements by health organizations may support some general health claims but do not automatically validate all specific claims.
Step-by-step explanation:
The claims made by POM Wonderful regarding its pomegranate juice could be considered express warranties if they are affirmations of fact or promises explicitly stated on the labeling, in advertising, or through other marketing efforts, which form a basis of the bargain made with consumers. An express warranty is created when a seller assures a buyer of a fact or a promise relating to the goods being sold. In the case against POM Wonderful, if the health benefits were specifically advertised and influenced consumers' purchases, they may be considered express warranties under the Uniform Commercial Code (UCC). However, it would ultimately be up to a court to determine the veracity of the claims and if they legally constitute express warranties.
The reference provided (Delle Monache et al., 2013) suggests that there are studies on the anti-tumoral effects of citrus juices, which could potentially be relevant to claims about reducing the risk of certain cancers. Still, this specific study does not directly address POM Wonderful's product claims.
Recommendations by the National Heart, Lung, and Blood Institute and the American Heart Association, along with endorsements by physicians, may lend credence to some general health claims regarding the benefits of lowering blood pressure and cholesterol, but this does not automatically validate all of the specific health benefit claims made by POM Wonderful related to its pomegranate juice.