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A company called Fitter Snacker is a fictitious company that makes healthy snack bars, the NRG-A bar, marketed as "advanced energy," and the NRG-B bar, which claims "body building proteins." In addition to selling snack bars under the Fitter Snacker brand name, the company also packages the bars in store-brand wrappers for some chain and big-box stores

Write a basic business plan for your type of organization, emphasizing the e-commerce aspects.

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Final answer:

A basic business plan for an organization like Fitter Snacker, with an emphasis on e-commerce, should include an executive summary, market analysis, product description, marketing and sales strategy, and financial projections.

Step-by-step explanation:

In order to create a basic business plan for an organization like Fitter Snacker, with an emphasis on e-commerce, there are several key components to consider:

  1. Executive Summary: Provide a brief overview of the organization, including its goals, products, and target market.
  2. Market Analysis: Conduct research on the snack bar industry, including competitors, trends, and consumer preferences.
  3. Product Description: Detail the features and benefits of the NRG-A and NRG-B snack bars, highlighting their healthy ingredients and unique selling points.
  4. Marketing and Sales Strategy: Outline how the organization will promote and sell its products online, including social media advertising, influencer partnerships, and a user-friendly e-commerce website.
  5. Financial Projections: Estimate revenue, expenses, and profit margins for the organization, taking into account the costs associated with e-commerce operations such as website development, online advertising, and order fulfillment.

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