Question

Propose two additional competitive dimensions which were not discussed in the lecture. For each competitive dimension, propose a company that uses that dimension as an order winner. Use a sentence or two to explain why that dimension is an order winner. Note: You can use the same company for multiple competitive dimensions.

Answer 1

Two additional competitive dimensions are brand reputation and corporate social responsibility, with Apple and Patagonia being prime examples of companies that use these dimensions as order winners due to their strong brand loyalty and ethical practices, respectively.

Step-by-step explanation:

When proposing additional competitive dimensions beyond those discussed in the lecture, two dimensions come to mind: brand reputation and corporate social responsibility (CSR).

A company that utilizes brand reputation as an order winner is Apple. The power of Apple's brand lies in the perceived quality, innovation, and design of its products, which often allows the company to command higher prices and maintain customer loyalty. Similarly, a company that has made CSR an order winner is Patagonia. The company has built its brand around environmental activism and sustainable practices, attracting consumers who value ethical considerations in their purchasing decisions.