Question

Below question is of Human Resource Management. Please guide:

Robin Dawson, a German, was the President and Chief executive of Usher Trucks and Buses (China), the Chinese heavy-duty segment of the multinational automobile manufacturer Usher AG (Usher). Two years into his latest promotion, Dawson faces a discomforting situation that could lead to an abrupt halt to his career. In November 2016, an unfortunate incident took place in a neighborhood parking lot, where Dawson lost his temper, led to fierce outrage in the local and worldwide media, not only over his inappropriate conduct but also the Usher corporate culture. Dawson and a Chinese driver, who were both trying to park in the same spot, engaged in a quarrel that ended with Dawson screaming racial slurs and using pepper spray on bystanders. One bystander got injured and had to be treated in the hospital for eye injuries. Given the importance of the Chinese market, the media's reaction to the Dawson's racial tirade brought home the possible consequences for Usher. Against general upward trends, Usher's share price weakened. The situation became delicate, given the explosive viral spread of the incident in the media and a separate yet related episode involving Dan Morrison, the European Commissioner for Digital Beonomy and Society from Germany, whose racial outburst caused diplomatic tension between Germany and China.

Design strategies as to how organizations may prepare their expatriates to prevent such situations.

Answer 1

To prevent incidents like the one involving Robin Dawson, organizations should institute expatriate preparation programs that include cultural sensitivity training, effective communication strategies, and robust crisis management protocols.

Step-by-step explanation:

The situation involving Robin Dawson reflects the grave repercussions that cultural insensitivity and inappropriate behavior can have on an international company's reputation and business success. These programs should include thorough cultural sensitivity training, practical communication strategies, and crisis management protocols to equip expatriates with the skills necessary to navigate diverse environments respectfully and to respond appropriately to conflicts.

Comprehensive cultural sensitivity training

• Companies should provide intensive training that covers the local customs, social norms, values, and language nuances of the host country. Role-playing scenarios and workshops can be effective in teaching expatriates to handle difficult situations diplomatically and without causing offense.

Effective communication strategies

• Expatriates should learn communication styles that are considered polite and constructive in the host country. Understanding non-verbal cues and local business etiquette are key components that should be taught as part of the preparation.

Robust crisis management

• In the event of a conflict, having clear procedures for de-escalation and resolution is crucial. Training expatriates on how to manage stressful situations and the importance of maintaining composure can prevent escalation and protect the company's reputation.