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Evaluate Coca Cola's strategies. Include the following:

• Discuss positive and negative changes in Coca Cola's external and internal factors
• List new or emerging opportunities and threats
• Identify strengths and weaknesses that have changed significantly

In light of the external and internals changes identified, discuss whether Coca Cola's strategies need modifying. Are there any new strategies that you would recommend?

User Zhaoqing
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Final answer:

Coca-Cola has experienced positive and negative changes in its external and internal factors. new opportunities include expanding into emerging markets, while threats include increased competition. Strengths that have changed significantly include its brand image, and weaknesses include evolving consumer demands. coca-Cola's strategies may need modification to focus on sustainability and adapting to changing consumer preferences.

Step-by-step explanation:

Coca-Cola's Strategies:

  1. Positive and Negative Changes: Coca-Cola has experienced both positive and negative changes in its external and internal factors. Positive changes include expanding its product portfolio, diversifying into new markets, and adopting sustainable practices. Negative changes include controversies related to labor unions and water usage.
  2. New Opportunities and Threats: Some new opportunities for Coca-Cola include increasing demand for healthier beverages and expanding into emerging markets. Threats include increased competition and changing consumer preferences.
  3. Significant Strengths and Weaknesses: Some strengths that have changed significantly for Coca-Cola include its strong brand image and extensive distribution network. Weaknesses that have changed include increased scrutiny of its environmental impact and evolving consumer demands.

In light of these changes, Coca-Cola's strategies may need modification. It should focus on sustainable practices, innovating healthier beverage options, and adapting to changing consumer preferences. Additionally, it should seize opportunities in emerging markets and invest in marketing to maintain its competitive edge.

User Rahul Pamnani
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