Final answer:
When developing a CRM program for a local store that sells apparel with a college or university logo, it is important to collect customer information such as demographics, purchase history, contact information, and feedback. This information can be collected through methods like surveys and loyalty programs and used to personalize marketing strategies and improve customer satisfaction.
Step-by-step explanation:
When developing a CRM program for a local store that sells apparel and gifts with a college or university logo, it is important to collect information about customers that can help increase sales and profits. Some types of information that can be collected include:
- Demographic information: This includes age, gender, location, education level, and occupation. Collecting this information can help the store understand the target market and tailor their marketing strategies accordingly.
- Purchase history: Tracking what customers have purchased in the past can help identify their preferences and interests. This information can be used to personalize marketing messages and recommend relevant products.
- Contact information: Collecting email addresses and phone numbers allows the store to communicate with customers directly and send promotional offers and updates.
- Feedback and reviews: Encouraging customers to provide feedback and reviews can help the store understand their satisfaction level and make improvements as needed.
To collect this information, the store can use various methods such as online surveys, in-store sign-up forms, and loyalty programs. By analyzing and utilizing the collected information, the store can implement targeted marketing campaigns, offer personalized promotions, and enhance customer loyalty, ultimately leading to increased sales and profits.