Question

Choose an industry or a specific company in the U.S. that you feel is experiencing or will soon experience a change in the external environment. Using PESTEL, describe the area of the external environment represented and explain how it will create a threat or an opportunity.

Answer 1

The retail industry is experiencing a change due to technological advancements and globalization.

Step-by-step explanation:

One industry in the U.S. that is experiencing a change in the external environment is the retail industry. The area of the external environment represented here is the technological shift and globalization. With advancements in communications technology and the development of the Internet, consumers can now easily order products from anywhere in the world. This has increased the level of competition for local retail businesses and has opened up opportunities for global suppliers and retailers.