Question

The Club is an up-and-coming airport lounge by Airport Lounge Development Inc. (ALD). The Club offers a network of airport lounges that are open to members and day- pass holders, and they are designed to provide a comfortable and relaxing space for travelers to wait for their flights. While The Club is available at airports across the United States, including major hubs such as Atlanta, Dallas/Fort Worth, and Las Vegas, they wish to expand to other markets including Europe and Asia. They already have a presence in the UK, but are now considering opening a location at Paris' Charles de Gaulle International Airport. They want to ensure they provide the greatest value possible to consumers and so you have been asked to construct a service blueprint map for them. can you help me with this?

Answer 1

The student's question relates to creating a service blueprint map for Airport Lounge Development Inc.'s expansion at Charles de Gaulle International Airport, as they aim to provide top value in the civil airline infrastructure through efficient and comfortable airport lounges.

Step-by-step explanation:

The question at hand involves the expansion of Airport Lounge Development Inc. (ALD) and their brand, The Club, into new international markets, specifically considering an airport lounge at Charles de Gaulle International Airport in Paris. For such an initiative, a service blueprint map is critical to detail the customer touchpoints, visible service actions, on-stage and back-stage processes, and the supporting infrastructure needed. This tool is especially useful in the context of developing civil airline infrastructure, where the efficiency and comfort of airport terminals are integral to commercial passenger air traffic.

Components of a Service Blueprint Map

Physical Evidence: Outlining all the environmental aspects a customer will encounter.

Customer Actions: The steps the customers take within the service environment.

Frontstage/Onstage: Interactions between customers and service employees.

1. Backstage: Employee actions taking place out of customer sight.
2. Support Processes: Activities done by additional employees to support service delivery.

In creating this service blueprint for ALD, aspects such as the interior design, quality of amenities, staff training, operational logistics, and partnerships would be meticulously laid out, ensuring an optimized layout and efficient service flow. This planning is essential to provide the greatest value to consumers while supporting the broader development of a civil airline infrastructure.