Final answer:
The subject is Business at the College level. It discusses the impact of a price ceiling on credit card market equilibrium, explaining how it leads to increased demand, decreased supply, and eventually, a credit shortage where demand exceeds supply.
Step-by-step explanation:
The discussion provided pertains to the subject of Business, specifically focusing on credit market dynamics, and falls under the educational level of College. To answer the question about the credit card market, we must look at the impact of a price ceiling on the market equilibrium. The scenario posits a law that caps interest rates on credit cards, setting them below the natural market-clearing level. As a result, the demand for credit cards increases due to the lower interest rates, while the supply of credit cards diminishes because credit card companies are less inclined to lend at lower interest rates. This leads to a credit shortage where the demand exceeds the available supply, and consequently, some consumers are unable to obtain credit cards at the capped interest rates.
In the example given, the imposition of a price ceiling (interest rate Rc) causes a shortage in the credit card market. This happens because at the artificially low interest rate, more people want credit cards (quantity demanded increases from Qo to Qd), but credit card companies are less willing to issue them at this lower rate (quantity supplied decreases from Qo to Qs), leading to an excess of demand over supply. The practical effect of this is that even those who are willing to pay the prevailing interest rate ($R_c$) might not be able to receive a credit card.